Franchise Information
Have you ever imagined that donuts could be good for you in ways beyond great taste? They can - and they are - in ways you never imagined. From its early beginnings in a now-famous Kansas City location, to its present-day status as a growing national franchise, LaMar's Donuts has over time fashioned a retail donut shop concept so fresh, so sweet, that one can almost taste the success.
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The LaMar's Donuts system blends the knowledge and expertise of its creators with a proven method of doing business. That combination is what has made franchising so successful.
The United States Department of Commerce explains that franchising "helps small businesses to compete against the giants, since franchisees have a good chance to survive using the franchisor's know-how and trademark." The franchising industry now produces more than half a trillion dollars in annual sales. Futurist and best-selling Mega-Trends author John Naisbitt calls franchising the "primary method of business expansion in the 21st century."
Why is franchising so successful? One reason may be that it markedly improves the odds for the independent business person. Franchises are based on a proven concept - the franchisor has already invested a great deal of time, skill, effort, and money to start up, refine and prove his or her concept. The franchisor provides each franchisee with knowledge and insight gained through years of experience and a successful operation.
Estimates of failure rates among new non-franchised businesses range from 60% to 90%. But franchised businesses boast a 95% success rate; that is, in any given year, fewer than 5% of all franchised outlets close - and many of those do so for reasons other than business failure.
Shouldn't you choose a business system that's already proven itself, one that's good for you in ways you never imagined? If so, then a LaMar's Donuts franchise is the sweet opportunity you've been looking for. As a franchisee of LaMar's Donuts, you are in an unrivaled position to tap the knowledge source of the donut shops' successes.
We begin with a comprehensive training program conducted both on-site at a LaMar's Donuts training store and in a classroom setting either within a store or in the LaMar's corporate headquarters. As a franchisee, you will receive hands-on training, and you will work directly with all phases of operation, learning how to make each variety of donut, how to run the store and keep the books, how to hire personnel, and how to provide LaMar's unique brand of personal customer service. We will also cover retail merchandising (how to most effectively display your product lines) and decor (how to create LaMar's Donuts' unparalleled atmosphere).
We'll show you how to select the right site for your store. Then, we'll provide you with guidelines for transforming the site into your own distinctive store.
To augment your training, we provide an invaluable daily reference to refresh your memory and help in employee training: the LaMar's Donuts Confidential Operating Manual, a comprehensive document outlining virtually every aspect of the business. It guides you through each phase of business operation, telling you everything you need to know to run the store. The operating manual includes management and accounting procedures, hiring and personnel policies, and daily operations procedures, such as opening and closing the store, and how to make our one-of-a-kind donuts.
Interaction continues in areas like advertising and promotions, public relations, and quality control. We'll assist you in planning and designing your Grand Opening celebration to get your new store off to a great start. Once people discover what LaMar's Donuts has to offer, they'll be back. To further those chances of solidifying the repeat customer base, we offer advertising and promotional support and guidance as a continuing part of the LaMar's franchise program.
We'll stay in close touch throughout the start-up process. As your business grows, we'll be available for ongoing consultation and support. And we always welcome your questions, comments and suggestions.
Now is a great time to join the LaMar’s franchise family because we believe that our success can only be measured by your success. If you have a minimum of US$150,000 in liquid capital and a net worth of US$350,000 (excluding home equity), we invite you to complete the confidential personal profile below. We are pursuing franchises in the following states: Nevada, Utah, Arizona, Colorado, New Mexico, Nebraska, Kansas, Oklahoma, Texas, Iowa and Missouri. Requests for information regarding any other state or territories outside the U.S. will not receive a reply.
Note: This is not an offer for sale of a business
opportunity but merely for informational purposes. Based upon
the express requirements of the State* in which you desire to
open up a franchised operation and the Federal Trade Commission
LaMar's is required to make specific disclosures. To ensure that
it is in compliance with all such requirements, no offer for
sale will be made until you have requested and completed the
Personal Profile and indicated the State of interest.
*No offer for sale will be made in States in which LaMar's
is not registered.
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